Skip to main content

Interactive Ads - Google one-ups Yahoo again

Google's (GOOG) press release describing the expansion of a beta program for what are being called Gadget Ads has again shown that Google is unparalleled at melding technology and advertising to benefit its bottom line. Gadget Ads are mini-web pages or "widgets" that can be embedded within publisher pages.

I have written in the past on Yahoo's (YHOO) Smart Ads and how, by more precisely targeting site users and adjusting ad content accordingly, they provide a much desired evolution of the banner or display ad format.

Though Smart Ads and Gadget Ads are not really the same, I think it is fair to say that Google has seen the challenge of Smart Ads and has chosen to leapfrog Yahoo by rolling out its own update to the display ad format.

The evolution of the Gadget Ad --

One of the trends on the Internet over the last year or so involves software developers creating "widgets" which can be hosted within web pages and blogs. Widgets can be pretty much anything that can be encapsulated within a modest amount of real estate on the page. They are typically "active" in some way, displaying RSS feeds, countdown clocks, animations, media players, games, social network badges, etc. I myself have experimented with widgets related to the stock market (you can see them at or

Google, not a company to ignore a trend, created their version of the widget, called the Google Gadget. It provides widget developers a platform for creating Gadgets that can be embedded in a user's personalized iGoogle page or on other web pages or blogs. There are tons of Gadgets available at the Google site encompassing a wide spectrum of functionality.

Harnessing the power of Gadgets to create interactive ads and publishing them through Google's huge ad network is a very shrewd move.

Why the potential of the Gadget Ad is so powerful --

If you look at the top three Digital Marketing awards for 2006 from Canada's Marketing Magazine, you will see that all three are interactive: two are games and one allows users to create and save a plant of their own design. Likewise, the 2007 Webby Awards for Business-to-Consumer Promotions and Ads features various interactive ads that allow users to, among other things, play with a car and access different kinds of humorous entertainment (Swedish meatballs singing your name, anyone? Really, it's funnier than you might think). The point I am trying to make is, it is the interactive ads that get the attention of the industry and of consumers. They have ability to engage the user in ways a simple banner or text ad never could. This is what advertisers most desire when trying to enhance brand awareness, make an emotional connection and secure customer loyalty.

Google Gadget Ads make this kind of engaging ad functionality much more easily available to many more advertisers. The Gadget envelope and environment is already created and tested by Google. An ad creative can be developed offline and re-purposed as a Gadget with minimal effort. The ads can be hosted by Google, reducing the advertiser or agency's responsibility for deployment. There are functions within the Gadget API that allow sending an interaction hit to a tracking server to report user interactions inside Gadget Ads. This will give agencies and advertisers the ability to measure the effectiveness of their rich media advertising and assess how consumers are using or navigating through the ad content.

Currently, Gadget Ads can be targeted to certain types of consumers based on site, geography and demographic characteristics. Because AdSense ads are context sensitive and are targeted to users most interested in whatever the publisher or host site is offering, Google will be working on implementing the same model for Gadget Ads. As the Gadget Ads make their way out of the beta stage and into wide distribution on the AdSense network and in search advertising, their reach will increase dramatically.

A different kind of ad --

In a complete departure from what we think of as an online ad, the Google Gadget Ads can be implemented in iGoogle, web pages or blogs by users themselves. If the Gadget Ad provides a fun or useful experience, news on a fan's favorite band or a daily joke or image, for example, the user may choose to keep that Gadget as a permanent part of their personal pages. The ability for users to use and share Gadget Ads increases the potential for the ads to benefit from buzz and go viral while providing an opportunity for creative advertisers to enter into a mutually beneficial relationship with consumers.

The technology behind Gadgets allows them to request fresh content each time a page is loaded or repeatedly after the page has already been loaded. A user can interact with the gadget and, through the use of Flash and/or Web 2.0 technologies, new content can be displayed, video or music can be streamed, etc.

Google sets the standard again --

All in all, Gadget Ads are another solid step forward for Google as they utilize their powehouse technology to provide the strongest and most flexible ad serving platform on the Internet. Is Google a buy at $546 per share? We might look back in twelve months and think that was cheap.

Disclosure: author owns none of the stocks mentioned in this article (yet).


Unknown said…

Hi everyone.

Now we have seen Sensex and
touching new highs, moreover we can say Life time high. Still we
have not seen any positive movement in IT SECTORS this is due
to weakening of dollar.

On one side we should appreciate that rupees is becoming stronger and stronger but dollar is what we all want.

Now we should try to accumulate IT stocks as sharp major up move is expected out of them. Buy on every decline PATNI, INFOSYS
or any IT stock.

Hope you make lot of money in that.



Anamika said… is a complete solution for your Equity and Derivative related needs. Indian Stock Market Tips are provided with great accuracy. We provide smart trading calls during the market hours directly to your mobile phone through SMS, so that you don't need to worry about the market fluctuations because we will do it for you. we track all of them and bring to you. So you don't need to watch the television continuously during the market hours...
We also offer Free Discussion Forum on Indian Share Market .
Anonymous said…
This blog is really nice & informative.
It is very difficult to survive in share market but here is the solution.

Visit our website
shareinfoline technical analysts keeps there eyes on this bullish Indian stock market to provide best intraday and long term share market calls daily. Our trading tips covers NSE and BSE.We Provide Recommendations on Indian Shares & Commodities via SMS.We provide recommendations on all NSE,BSE Shares with Short Term view based on Technical Analysis.The Website also provides information on Local & Interantaional News, Celebrity & Celeb News, Glamour World & Entertainment, Gossip Cafe, Believe it Or Not & Much more.....

With regards
Unknown said…
Dude check above posts and than post new post. As it doesnt make any sense of posting same things by just changing name. Got it.
Anonymous said… is the leading website in India providing recommendations on Indian Shares, Stocks & Commodities.

It Provides all its calls by way of SMS and gives more than 80% accurcay in results.

You can also check the Past Performance in our website
KnowYourProfit said…
This blog is novice and informative,it is a pleasure to post a comment on this usefull blog created by a webmaster

Now as such the final stages of the formal completion of nuclear deal has come,so we can expect some positive news effecting the
movement of the INDIAN STOCK MARKET which means stocks coming in power sector will take new direction

Companies which will benefited includes mainly

1.Larsen n Tourbo(LT)
2.Hindustan Construction Co. Ltd(HCC)

and the list had few more names..

Happy Trading

Have Query

Feel free to contact us at

Anonymous said…
Dear Readers,
This is our pleasure to take part in this nice and informative blog.

Recent meltdown of world money markets gave us one simple question. Is this the end? is the hope of earning is lost for every?
The simple answer is, know the market, and earn even if the market goes to the bottom.
Today, members earn more than Rs. 10,000/- a day only because they are informed in advance.

A share we buy or we short, need to reach the target , and this is the ultimate thing to make the real money.

We may be needn't tell lots of things, only visit the site, and you will understand the calls , urslf.

With Regards,
KnowYourProfit said…
This blog is nice and informative,its our pleasure to post a comment on this blog created by the webmaster

Now as such we had seen in the month of Feb'09 that volitality was very much there considering the various factors deciding the movement of the Indian Stock Market

Now in the coming Month of March'09 which is also the year's closing period,also the important Policies would might be declared around the world will be deciding the movement of Indian Stock Market

Happy Trading a Head

Queries are welcomed


Anonymous said…
In the time of recession one job or one work is hardly fulfilling needs of people. So everyone is looking for supplementary source of income.
Now the question is what can be that source of income in such a bad phase of economy??

Well it’s very difficult to start new business at this point of time as it requires lot of cash and efforts. So again question is how to make more money in such conditions when needs are same and income is low?

We strongly suggest that if you like to take bit of risk and don’t want to spend too much money and time on new venture then stock market is the right place for you.
To be very frank this is not the right time for investment that is for long term to medium term investment but every day is a favourable day for day trading. No matter if NSE or BSE
is bullish or bearish as In stock market one can earn in both of these trends.

So just think about it and see if stock market can be the right place to make some extra money.

Please feel free to contact us for any query.

sharetipsinfo said…
It’s a well know fact that stock market is affected by elections and now Election 2009 are about to begin in some time so for sure they will also have some sort of impact on Indian stock market.
One can find complete report on Impact of elections on stock market Apart from Elections another major concern for Indian stock market is Inflation. There was a time when we were concerned about rising inflation but now we are conscious about this falling inflation.

So big question is what should day traders and investors do?

Frankly speaking day traders are least concerned about the market they simply follow trend and make maximum out of it. But yes investors should keep there portfolio light till the elections get over.

Please feel free to contact us for any query.

KnowYourProfit said…
This blog is quite nice and informative, it is our pleasure to post a comment on this usefull blog created by a webmaster

Now as such we all know that in India Elections are just around the corner which would in turn effect the movement of the
Indian Stock Market which means the time has come when a common man should start thinking of investing in the Indian Share Market
which would help him to increase the invested amount because one should not avoid the Opportunities come in Daily Life

We welcome your Quieries at

The key benchmark indices were trading higher www puntercalls com in the early deals today led by gains in metals, realty and capital goods stocks. The benchmark Sensex was up 108 points at 13,962 levels and the Nifty was up 36 points at 4,147 levels.

Buying interest was seen in realty, metal and www puntercalls com capital goods stocks while IT counters were under pressure. The realty index on the BSE gained 2.7 per cent and the metal index was up 2.4 per cent. The BSE capital goods index rose 1.5 per cent.
Read more detail click on

Popular posts from this blog

Brazil - in a bubble or on a roll?

A couple of years ago, no one recognized the real estate bubble even though it was under everyone's nose. Now, analysts and bloggers are seeing bubbles everywhere they look. One of them, they say is in Brazil whose Bovespa stock market index has doubled in the last 12 months. Does the bubble accusation hold water? I don't think so and here are 7 reasons why Brazil is by no means a bubble economy: Exports have held up over the past year thanks to demand from China for Brazil's soya exports and iron ore. This was helped by the the Brazilian government's drive to improve trade links with Asia and Africa. Export diversification, spurred by a more active trade policy and increased focus on "south-south" trade under current president Lula, helped mitigate the decline in demand from OECD (Organization for Economic Co-operation and Development) countries A "sensible" economic framework has been in place since the 1990's. This has included inflation

Unlock Stock Market Profits - Key #1

This is the first in an ongoing series of articles where I discuss what I feel are keys to successful investing. It is based on a post that provides a summary of the ten keys that individual investors should use to identify profitable stock trades. ( Click here to read the original post ) There are two basic steps to investing. First, you need to find stocks that seem to have some potential. Then you have to determine whether these stocks are actually good investments. There are many stocks that at first glance look interesting, but further research reveals that there are too many negatives to warrant taking a position. This first post in the series starts at the beginning: getting good investment ideas. Key #1: If something special is happening to a stock, it will be reflected in some kind of unusual activity in the markets. As individual investors, we will never be the first to know; however, unusual activity can be an early sign that allows us to follow the Wall Street professional

Unlock Stock Market Profits - Key #4

This is the fourth article in a series of posts describing 10 tools to help you identify and evaluate good investing ideas. It is based on a post that provides a summary of the ten keys that individual investors should use to identify profitable stock trades. ( Click here to read the original post ) With this fourth post, we will continue another step along the path of finding stocks that seem to have some potential. The first post in the series discussed how to use unusual activity to identify investing ideas. The second post described how to use stock screeners. The third post described how to use lists of new highs and new lows. This post will focus on identifying social or business trends in order to find investing ideas. Information on new trends might turn up anywhere. In conversation with friends or business associates, in newspapers or magazines, on TV or though your work. The key is to be aware of trends and how they start, stop or change. We'll start by describing what