Skip to main content

SmartAds should target email users

This month there have been a couple of interesting reports on Internet activity.

Nielsen/NetRatings provided July Internet usage statistics. Yahoo had 110,377,000 unique visitors. This was good enough to earn the portal 2nd place just behind Google as most trafficked site owner.

Also mentioned in this report is that Yahoo users spent way more time on the Yahoo suite of web sites (almost three hours) than users did on Google's (just over one hour). What are Yahoo's users doing during this time?

The answer can be found in an article at eMarketer .com that describes the most popular subdomains within each portal. 67% of Yahoo visitors are using email. This means Yahoo is getting a ton of traffic from the best kind of visitors: the ones who are registered at the site.

It seems clear that a good way for Yahoo to increase profitability is to get SmartAds deployed on the email subdomain. User's are spending plenty of time in this area of the portal reading and writing email, not jumping off to other sites. This translates into lots of ad impressions. As returning registered users, Yahoo should have been able to collect some kind of demographic information and hopefully some data on their web habits. This seems a perfect application for SmartAds: high traffic site where Yahoo has knowledge of the user base.

Comments

Unknown said…
You figure, most people go to Google to search for something and most people go to Yahoo for the content they provide - not a big surprise to me.
I agree. The surprise, as I described in previous posts on the Yahoo-Google rivalry, is that Yahoo isn't making as much money as Google despite having more content.

Popular posts from this blog

Unlock Stock Market Profits - Key #1

This is the first in an ongoing series of articles where I discuss what I feel are keys to successful investing. It is based on a post that provides a summary of the ten keys that individual investors should use to identify profitable stock trades. (Click here to read the original post)

There are two basic steps to investing. First, you need to find stocks that seem to have some potential. Then you have to determine whether these stocks are actually good investments. There are many stocks that at first glance look interesting, but further research reveals that there are too many negatives to warrant taking a position.

This first post in the series starts at the beginning: getting good investment ideas.

Key #1: If something special is happening to a stock, it will be reflected in some kind of unusual activity in the markets.

As individual investors, we will never be the first to know; however, unusual activity can be an early sign that allows us to follow the Wall Street professionals and …

Unlock Stock Market Profits - Key #4

This is the fourth article in a series of posts describing 10 tools to help you identify and evaluate good investing ideas. It is based on a post that provides a summary of the ten keys that individual investors should use to identify profitable stock trades. (Click here to read the original post)

With this fourth post, we will continue another step along the path of finding stocks that seem to have some potential. The first post in the series discussed how to use unusual activity to identify investing ideas. The second post described how to use stock screeners. The third post described how to use lists of new highs and new lows. This post will focus on identifying social or business trends in order to find investing ideas.

Information on new trends might turn up anywhere. In conversation with friends or business associates, in newspapers or magazines, on TV or though your work. The key is to be aware of trends and how they start, stop or change. We'll start by describing what to lo…

Free stock alerts, Trend Leaders, Bollinger Band Breakouts and Cash Flow Kings for Jan 16, 2009

This post is to announce that the latest list of free stock alerts is up and available at Alert HQ. Each week we scan over 7400 stocks and ETFs looking for fresh BUY and SELL signals. We apply a combination of proprietary and standard technical analysis techniques to identify those stocks that are beginning to move. Our goal is to identify stocks or ETFs that are undergoing reversals, either to the upside or to the downside.

Wait, there's more...

We also use the Alert HQ process to generate more free lists of stocks and ETFs

The first byproduct of the Alert HQ process is the Trend Leaders list, our collection of stocks in strong up-trends. These stocks are registering strong signals using Aroon analysis, DMI and MACD. They are also above their 50-day exponential moving average. This week's list is now available at the TradeRadar site on the Trend Leaders page.

As another byproduct of the Alert HQ process we have generated a list of stocks that have broken either above their upper…