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Vacations

Sorry to disappoint those of you who follow the Weekly Market Updates but since the summer is upon us and family vacations beckon, this past week and next week will see limited coverage from TradeRadar. We will try to post during the week but our usual weekend posts may not occur as regularly as they usually do.

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rexford said…
Patent number: 7028072
Filing date: Jul 14, 2000
Issue date: Apr 11, 2006
Inventors: Scott A. Kliger, Thomas M. Middleton, III, Gregory T. White
Assignee: Unicast Communications Corporation

A method and apparatus providing for the construction of customized advertisement banners for Web pages on a client computer. The advertisement banners are customized based upon various factors including user profile information, technographic information, geographic information, demographic information and user interaction information. The information being either stored on the user's computer, server computers or obtained from the user's interaction with the Web page containing the advertisement banner. Once specific information is obtained, customized advertisement content is selected from Web server computers and the advertisement banner is dynamically constructed and displayed on the user's computer.

http://patft.uspto.gov/netacgi/nph-Parse...
July 3, 2007 at 6:47:00 PM EDT

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