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Monday, April 25, 2011

Working to overcome "Registration Reluctance" and gain your trust

A couple of weeks ago I started writing about my new investing site, TradingStockAlerts.com, and encouraged readers to check out the new Premium Stock Screener. I'd like to take this opportunity to let you know that I have made it easier than ever to access the screener and other password-protected parts of the site.

When I set up the Premium Stock Screener, I required that users register at the site in order to use it. I offer a free account but I now realize that I was making an unnecessary demand on potential users. After all, creating a login is a pain in the you-know-what and we all have too many logins and passwords to remember these days anyway.

It turns out that things can be much simpler and easier and I'm excited to share with you how much better the setup is now.

First of all, you now have a simple choice of what to do located at the top right of the page:


If you are new to the site, you would click the Register link which would take you to the Join! page where you can register and become a member.

When you get to the Join! page you will see that I have added a simple registration/login module to the site. Here is a screen shot of how it looks:


As you can see, if you already have a login at Google, Facebook, Yahoo, AOL, Windows Live or OpenID then you can just use that account to gain access to the site.

Easy! Click one of the buttons and log in as you normally would. A free account will automatically be created for you at TradingStockAlerts.com and you can use the site in its entirety.

The next time you visit TradingStockAlerts.com, click the Sign In link and you'll see something like this:


The login module is able to detect you are returning to the site and suggests you login using the same account.

Note: if you begin to add items to your TradingStockAlerts.com account like email alerts, watchlists or stock screener presets, they are tied to a particular login. It then becomes important that you use that same login each time you return.

In summary, I hope you will give TradingStockAlerts.com another try. When reviewing the web site logs I saw that many of you were kind enough to visit the site once but the majority of readers were, I suspect, put off by the requirement to create a login. Hopefully, this new simplified process will open the door for many of you and encourage you to fully experience the site.

C'mon back and give us another try!

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