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Yahoo and Google- get it over with!

I have written once before on how Yahoo was making some good moves in terms of phasing out unprofitable lines of business and increasing focus on core business functions.

Yesterday it was announced that Yahoo CEO Terry Semel had resigned and would be replaced with Yahoo founder Jerry Yang. Investors initially cheered this news but then concluded that Jerry Yang did not represent enough of a change. The stock ended today down 1.7%.

The bloggers and analysts are now speculating on potential directions for Yahoo. Mergers with or acquisitions by Time Warner, Microsoft and the other usual suspects have been mentioned.

My opinion is that Google should spend some of their billions and acquire Yahoo. The two companies are completely complementary. Google offers the dominant search and online advertising platforms on the web. Who needs Yahoo's Panama when you can sign up with Google?

Google realizes they need to augment their presence with more content; hence, the purchase of YouTube. Yahoo has tons of content. They are the most visited site on the web. Their financial, email, news, shopping, Flickr photosharing site and other features are far more popular than similar features offered by Google.

Why should these two companies compete head to head when a combination would create an Internet powerhouse? Come on, Google! Buy Yahoo and get it over with.

Comments

Michael said…
Maybe more people visit Yahoo than any other site. But that doesn't mean that everybody visits Yahoo. Visits there make up only a tiny fraction of all visits to websites, after all. It has lots of goodies, but until it has better search capabilities, I will continue to avoid it - mostly because it's cluttered with goodies. As a Standard & Poor's analyst put it, Yahoo has had stability. But stability is not enough.

-- Michael from the U.S. Desk at TheNewsRoom.com
Michael, I agree that Yahoo's search capabilities don't measure up to Google's. That's one of the reasons I believe a combination of the two companies would be compelling.

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